The National Lottery
Senior Product Designer (Contract)
Jul 2025 – Jan 2026
Operates a responsible and world-class lottery for the people of Ireland, raising Good Cause funds for the benefit of local communities throughout the country. Through the web and mobile apps, players can buy draw tickets, play digital scratch cards, replay saved numbers, and check results by scanning printed tickets.
Company
Role
As a Senior Product Designer, I played a key role in shaping the mobile and web product roadmap, translating analysis and research into a prioritised backlog through iterative design and testing.
Responsibilities
Product Design, Branding, Research, UX Design, UI Design, Problem Solving, Cross-Team Collaboration.
Style Guide & Component Library
Challenge
Reduce significant onboarding drop-off at two mandatory steps, age verification (26%) and debit card entry (25%), which were preventing a large proportion of registered users from reaching gameplay.
Solution
Expanded the branding into a complete style guide and component library for development handover. Established a framework which allows for expansion and can be used across multiple applications.
Collaborated with the company Founder, CPO, and development team on requirement definition based on stakeholder and user feedback.
Sample App Screens
Constructed personas, use cases and scenarios in order to create comprehensive app user flows and screen designs for the entire app.
Introduced the concept of a recording schedule and adjusted the platforms proposed structure to slimline the experience and reduce development work.
Applied the new styles and framework throughout the app, giving it a more modern, professional and “medical” aesthetic.
Original vs Updated Sign In
Proposed a side navigation for landscape view which is important for on site recording when the device is attached to a tripod. Clear and easy to use controls are essential for this specific use case.
Included Record and Scheduling call to actions on individual horse listing items along with key information from each horse.
Original vs Updated Horses Listing
Improved the search experience throughout the app by introducing filter options and suggested results based on partial matches.
Original vs Updated Search
Removed all setting controls from the record screen as they are required to be defined by default in order to produce recordings of a particular quality.
Navigation and screen title helps users return to the previous screen with confidence.
Original vs Updated Record Video
Results & Learnings
These changes enhanced the app's usability, particularly when the device was mounted on a tripod in landscape mode. Recording videos and locating the correct horse became quick and straightforward, minimising disruption to trainers' daily routines.
The app is currently in its first round of development, but I found my skills to be highly transferable despite the industry being very different from what I was used to.
Using Google Material 3 and its Figma assets plugin was ideal for this project given the timelines and budget.
